Ethical Ocean was started on Earth Day back in 2009 by a group of friends on a road trip who were chatting about how challenging it is to shop ethically. They all had a common bond; a passion for protecting the environment. They realized that the way they shopped was one way they could have a positive impact on the world. They began to search for products that were sustainable and eco-friendly and struggled to find products that made an impact. It dawned on them that if they were having trouble finding ethical products then other consumers were probably having the same issue. And so their on-line marketplace was born.
We welcome Ethical Ocean as a new sponsor on our site. Ethical Ocean sells over 5,000 eco-friendly, organic and fair trade fashions, accessories, and beauty products. Their products are innovative, fashionable and always ethical.
According to the company:
We’re really excited about the idea of shopping in a way that matches your individual values. That’s why we haven’t created a store that only sells eco-friendly products or vegan products. Instead we sell products that are eco-friendly, fairly traded, vegan, organic, and so on, with the idea you can find a range of products that are produced in a way that you can feel good about. We also encourage our customers and community to review [our] products….
Go Green Back-to-School
Ethical Ocean has a great Green Back-to-School shopping guide which is filled with products to send your children back to school in green and eco-friendly style. Next to each product listing the company provides a reason why you’ll love the product and a sentence or two about why it’s an ethical choice. I have a few favorites from the vast selection of back-to-school products:
Cubed Staple Free Stapler-no staples needed and therefore no refills required.
Newspaper pencils made with 85% post-consumer recycled newspapers, these #2 pencils are 85% biodegradable.
Recycled notebooks made from 100% post-consumer recycled paper and printed with vegetable-based inks. For every notebook purchased one will be donated to a child in need.
In addition to their eco-friendly back-to-school gear they are also having a Summer End of Season Sale on many of their products.
Ethical Ocean is site worth checking out! And good news for Groovy Green Livin readers -they’re offering a 10% discount on purchases made before September 15, 2011 by using the code GROOVYGREEN at checkout.